Blue Cross Blue Shield of Massachusetts
OPEN ENROLLMENT COMMUNICATIONS
Challenge: Refresh and streamline existing marketing communications for a more member-centric experience during open enrollment, without jeopardizing deadlines or delivery dates.
Creative Solutions: Improved and simplified enrollment tools and resources to increase employee understanding and build confidence in making benefits-related decisions.
Increased associate engagement with app downloads, enrollment fairs and new communication deliverables.
Decision Guide & Benefits Website
Environmental design & Enrollment Fairs
NEW HIRE REFRESH