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Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts

 

OPEN ENROLLMENT COMMUNICATIONS

Challenge: Refresh and streamline existing marketing communications for a more member-centric experience during open enrollment, without jeopardizing deadlines or delivery dates.

Creative Solutions: Improved and simplified enrollment tools and resources to increase employee understanding and build confidence in making benefits-related decisions.

Increased associate engagement with app downloads, enrollment fairs and new communication deliverables.

 

Decision Guide & Benefits Website

 

decision guide

 
 

Website videos

Environmental design & Enrollment Fairs

 
 
 

NEW HIRE REFRESH

Challenge: LEVERAGE THE SUCCESS—AND DESIGN TREATMENT—FROM OUR OPEN ENROLLMENT GUIDELINES TO REFRESH THE NEW HIRE EXPERIENCE AND ENGAGE WITH OTHERS IN NEW WAYS.

Creative Solutions: IDENTIFIED AREAS OF OPPORTUNITY TO MARKET MORE EFFECTIVELY AND EFFICIENTLY TO NEW HIRES.

EXPAND METHODS FOR ATTRACTING AND ENGAGING WITH NEW TALENT.

 
 
 
Original New Hire Packet

Original New Hire Packet

 
 
Updated Design for New Hire Packet

Updated Design for New Hire Packet